A recipe for digital loyalty, 5 ways
Contemporary loyalty programmes are all but unrecognisable from the methods retailers first used to promote loyalty and repeat spending. More…
How to play the great data game: Webinar
QikServe and Impact Data will be presenting ‘The Great Data Game’ in a webinar on Thursday 11th March at 11am…
UK turns to ‘pick me up’ deliveries during Lockdown
We have all adapted our lifestyles to suit our personal living and working situation, whatever they be. Bike stores have…
McDonald’s big step into Big Data is only the beginning
This article was first written for LinkedIn on April 12 2019. View it in its original format here.
THE BYTE: Digital strategy special edition
Download your copy and check out some of the industry’s hottest topics, curating compelling insights from both in-house experts and…
Industry news: Best in hospitality technology (January 2019)
A bite-sized rundown of the top news stories from the hospitality technology industry in 2019 so far.
What’s in-store for 2019: Five restaurant tech trends to watch this year
Technology aimed at making people’s lives easier is rolling out en masse wherever you look. From asking your car to…
QikServe: The People. Meet our Marketing Intern, Matt.
We sit down with our newest Intern, Matt Martin, to find out about his experience at QikServe so far.
Top 5 Menu Design Tips to Drive ATV and Radically Improve Digital Ordering
With digital ordering solutions on the rise, careful and clever menu design is more important than ever. Even small formatting…
It’s not all about off-premise: why in-store innovation is just as important as delivery
From Deliveroo to DoorDash, to Uber Eats, Amazon Restaurants, and more recently - food ordering through Facebook, it seems like…
No kiosk is an island … why restaurants need a digital self-service strategy
This article was first written for Kiosk Marketplace on 23 July 2018. View it in its original format here.
Mine, yours, ours…why are we fighting over the customer?
This article was first written for LinkedeIn on July 30 2018. View it in its original format here.
An intro to mobile strategy for hospitality operators
Going mobile can unlock a wealth of potential for your hospitality business– from an increase in bookings to easier processing
5 reasons why an increase in digital payments is a good thing for Hospitality Operators
Oracle recently published a survey looking into the use of cash in the Hospitality industry. The leading point of sale…
Chart topping apps: Top 3 ASO tips to take your app all the way to the top
QikServe and Waracle take a look at how app store optimization (ASO) can help your mobile ordering app stand out…
Up close and Personal: 3 simple steps to boost sales through personalization
It seems like common sense that the more tailored the information and offers you send to your customers, the more
Maximize your food ordering app downloads with app store optimization (ASO)
Operators about to launch their app for ordering food often ask about how to drive engagement and get people to…
Expert view: why data neglect is losing you customers
Failing to uncover those crucial, profit-boosting insights from your customer data? Here’s an expert to explain what’s going wrong.
Why your loyalty program is failing and how to fix it (Part 2)
we introduced the idea that loyalty programs in the fast casual sector have fallen far behind the programs seen in…
EMV storm has Hospitality industry diving for cover
An EMV storm is brewing in the US and has got many hospitality operators battening down the hatches. In short,…
Love/Hate relationship: the secret between your customers’ emotions and their loyalty
Loyalty is unquestioning trust but restaurant owners and hospitality operators need more than that to keep their customers coming back.…
Sell hard without the hard sell: 4 ways a softer touch can bolster your bottom line
Tripadvisor is riddled with reviews such as, “Excellent facilities, shame about the hard sell,” and “Terrible restaurant, hard sell all…
Loyalty gone wrong: 5 common mistakes restaurant operators should avoid
The word 'loyalty' is banded about by marketers pretty flippantly nowadays but for many restaurant owners and operators, it really…
I’ll Pay You More, and Tell You More About Me
Insight into consumer behaviour costs you money, right? Wrong! In these hard times operators are resorting to heavy discounting and
