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Denny’s crosses the Atlantic to drive customer loyalty with QikServe 

Popular American diner chain Denny’s, which operates over 1,700 restaurants worldwide, has partnered with (UK/Scottish) digital order and pay technology company, QikServe.  

To support Denny’s newly adopted semi-service model, QikServe has developed a bespoke digital platform for the chain. This includes a loyalty scheme and order history for easy reordering for guests. A management dashboard with suggestive selling features and easy menu management are also benefits that Denny’s were keen to integrate. 

Adrianne Sedgemore, Operations Co-ordinator at Denny’s Diner UK commented: “A feature of the Order and Pay technology stack that stands out is the ability to manage the menu easily through the dashboard, such as adding new images and making item changes. 

“Our new QikServe platform has been enhanced with Denny’s brand colours. This means we can consistently provide a true ‘Denny’s experience’ in every single store – no matter if it’s in California or Wales.” 

Adrianne believes it was an essential shift for the business to adopt a semi-service model and integrate QikServe’s flexible Order and Pay platform to improve Denny’s operational efficiencies. She said: “What’s more, QikServe had come highly recommended from the Operations Manager of well-known high street coffee brand. 

“We’ve been able to extend the option of a loyalty scheme to Denny’s customers which has already generated excellent feedback from returning customers.” 

Daniel Rodgers, Founder and CEO of QikServe says: “We’re delighted to welcome Denny’s as a new customer. Like Denny’s, we believe in putting the guest front and centre, ensuring that their experience is the best it can be. We look forward to supporting their growth across the UK.” 

Since Denny’s was founded in 1953, guests have enjoyed hearty authentic American meals from burgers and breakfasts to their famous, fluffy pancakes. In December 2017 the chain expanded across the Atlantic, opening its first UK restaurant in Swansea, licensed by Magic Restaurant Group Limited. 

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